Marketing a ‘Speed Dating’ business?

They meet as part of a network event, exchange their contact data and possibly benefit from these contacts. The term speed networking is derived from speed dating. The difference lies in the purpose of the meeting. If the company profiles fit, the participants can enter into a business relationship. Alternative terms are business speed dating, high speed networking or business speed networking. Conferences, trade shows, and leading trade fairs were supplemented by speed networking rounds before it developed into an independent event format. In some industries and areas of activity, speed networking is one of the most popular network formats.

I’ve hosted speed dating events in small towns and major cities for over 10 years! Want to know how to pack the house at your speed dating event? This is the must read article to help get it done!

As a public relations and marketing project manager, it is important to stay current with marketing trends and methods and speed dating is.

Either way, they can become very popular and regular events. Explore different venue options. You are likely to need a large amount of floor space, too. Negotiate with the venue. Some venues may have a standard charge to book the premises for the night, or an hourly charge. You may be able to obtain a discount, due to the large number of people likely to spend money at the venue while at your event.

Consider where you may find people who are interested in finding love. Place an ad in the local newspaper, both in the Events section and on the Lonely Hearts page. Tell radio stations about the event so they can publicize it on-air, and make pages on social networking sites where you can invite people, too. Provide space for the person to write short notes about people they meet, and somewhere to tick or cross to show whether they are interested.

Marketing, Speed Dating and Pronouns

I caught a recent NPR interview of Dr. James Pennebaker , social psychologist and professor at the University of Texas. He has done some research on how we use language, which is described in his book, The Secret Life of Pronouns. The story that got my attention was the research he did of conversations between speed daters. First, Pennebaker describes two types of words we use to communicate.

The term speed networking is derived from speed dating. The difference lies in the purpose of the meeting. Speed ​​networking focuses on the exchange of.

Speed dating events can provide you with significant earnings while performing a public service for lonely hearts. While marketing the event certainly plays a role in drawing paying participants, the location of the event is equally important to your success. It must be accessible, preferably trendy and well-known to your target audience. Like any marketing campaign, you need to point out the benefits the venue receives by allowing you to use it for your speed dating event.

The most obvious is revenue the owner receives from serving food and drinks to your guests. As the host of the speed dating event, you typically earn your profits through entrance fees paid by the singles who come to the event looking for a date. In addition to the direct revenue, the venue receives free publicity through your own marketing efforts as well as an introduction to many of your guests who haven’t visited the venue previously.

Putting your requirements up front in your marketing letter gives venue owners the ability to seriously consider your request to use their facility for your event. Often, venue owners are skeptical of event organizers. You want to assure the venue owner that you will provide a complete list of activities for the evening so there will be no surprises. Assure the venue owner you are prepared to follow public ordinances such as occupancy limits, age restrictions and other local laws that govern his business.

Use the letter, complete with the details of your event, as an introduction. Invite the proprietor to other events you may have scheduled so he can see firsthand how your speed-dating parties run.

Can Speed Dating Help Market Researchers?

The dating world is a scary and complicated place, full of poorly written online profiles, ghosting after an awkward first date and friends kindly dropping off copies of “He’s Just Not That Into You. In an effort to find love, some singles even try the speed dating route, because hey, at least if it’s going to be a bad date, it’ll only last three minutes, right? And when you think about it long enough, you realize marketing is a lot like speed dating.

Air Concepts for an experiential branding campaign, inviting eight men and women to participate in a sensory-driven speed dating event for.

Do event want to start a how dating business? If YES, here is a complete guide to starting a speed dating business with NO money and no experience. We also took it further by analyzing and drafting a sample speed dating service marketing plan backed up by actionable guerrilla marketing ideas for speed dating companies. If you plan good people skills, are able to foster relationships and have good business acumen, then starting a speed dating dating might just be the perfect business for you.

A speed dating business for a niche business marketing dating not only great potentials, but there is also less competition in it. The reason why this is such a great business to plan is that more singles have busy lifestyles especially due speed demanding careers plan has left little or no time for most to engage in romantic relationships. Asides from the busy lives of singles, the high divorce rates for married couples have led more people to seek for either a companion or a business partner, hence the reason why speed dating, which is a modern form of matchmaking has turned out to be quite popular.

The speed dating business is usually conducted by creating get-togethers and social events and then inviting singles to interact with each other at a hired venue. This means you will speed to go round to identify which venues will be suitable for whatever events you have in mind. Unlike a matchmaking business where singles go with the mindset of meeting someone and so are most usually tensed, not knowing what to expect; the speed dating business is one where singles meet under a more relaxed atmosphere and familiarity is increased via contests, games and marketers programs.

Speed Dating committee

Please complete all required questions. Are you ready to nail your next interview? Join Marketing Mavens as we brush up our skills in a fast-paced, speed dating style interview training session. We’re bringing in marketing veterans and hiring managers to help you brush up on your interviewer wooing skills. Get ready to flirt with a new promotion, or fall in love with the next step of your career, because the feedback you’ll receive during this session will help you find the one.

Digital marketing speed dating is a Charlotte AMA event in which those who have digital marketing questions can have them answered by.

To create this article, 11 people, some anonymous, worked to edit and improve it over time. This article has been viewed 38, times. Learn more If you are good with people and enjoy fostering relationships, plus have a desire to go into business of your own, speed dating might be a wonderful combination for your skill set. In this article, you’ll learn how to start a business that focuses on helping people to meet their true love.

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How to Organise and Host A Speed Dating Event

Speed dating is a great business to be in. Nowadays a speed dating well proven business idea and viewed by most people as socially acceptable way to find a date for all kinds of people in the 21 st century. We started running our own events in when speed dating was a new concept. With little more than a one-page website and a few flyers we managed to fill and run our events.

Hey everyone, I’ve recently launched a speed dating business and i’m going to be hosting events in the local area. Now, I have some ideas on.

Ingenuity are a new business consultancy — they help agencies to find brands and brands to find agencies. They do this by running speed dating events, as well as providing more personalised consultancy services such as lead generation, content creation and PR. Having already designed and built their previous website several years prior, and having watched their business grow and expand into new markets since, we were asked to design and build their new website to communicate their full range of services.

Previously, the Ingenuity brand consisted of muted colours and dated illustrations to represent each service offering, hampering their ability to stand out from the crowd as a leader in their field. As part of the new project, we gave Ingenuity a fresh new look with an updated logo and colour palette, switching from illustrations to a modern photomontage style. Without embarking on a complete re-branding project, the logo was evolved from the original illustrative design to a more professional and impactful version.

Top 5 Ways on How to Promote a Speed Dating Event

Similar to musical chairs, when the time is up, each person rotates to the next date in hopes that at the end of the event, a potential match is made. And definitely worth writing about. During the webinar, participants will move quickly through 7 different tactics and cover the benefits, uses and available platforms related to each via 6-minute rounds.

With tons of marketers using content distribution to reach new audiences with great content at every stage of the customer journey, make sure not to miss this round on the owned, earned and paid content distribution opportunities available to you. As the founder of WordStream.

Speed dating events make for a sociable night out. Ask the venue to support your marketing efforts too, by telling their online followers about.

As a public relations and marketing project manager, it is important to stay current with marketing trends and methods and speed dating is based on a unique and difficult kind of sell. Daters have between three and eight minutes, last night it was four, to put his or her best foot forward in the hopes of earning a second, longer date. The process itself is efficient and mostly pain-free so the idea took hold and a culture of speed dating was born. Though usually done with comedy in mind, these on-screen speed dates are often too close to the truth.

And so, I will connect speed dating to marketing in an attempt to expense my Hurrydate. Put your best foot forward. To their credit, most of the daters at the event were well-groomed for their night out, so the issue was not their looks, but their attitudes.

Introducing Speed Marketing: Helping startups with their growth, face to face

We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis of speed dating. What happens when you sit opposite somebody for the first time and have just a few minutes to get to know them?

We can help you start your own sucessful speed dating business using our world and event management system is the biggest barrier to entry to our market.

For singles looking to meet a special person without the help of social media, speed dating events could hold the answer. Attendees embark on a number of quick-fire encounters and a bell or buzzer rings when each timed date has come to an end. Participants progress from one table to the next, until everyone has had a chance to meet each other. To get a sense of the kinds of speed dating events there are , you can search the Eventbrite platform.

Speed dating event organisers should always be clear about who their event is for by giving a suggested age range and sexual orientation — for example, is the event for men to meet women, for men to meet men, and so on. Once all of the dates have taken place, participants can select the people they would like to meet again either confidentially on the night via a form or later via a website. First of all, think about how long you want to give participants to get to know each other — the length of each speed date will vary depending on the organiser, although the norm is usually between three and eight minutes.

Multiply the number of minutes by the number of dates that will take place and add on time at the start for everyone to arrive and take their places and time at the end for people to think about who they might like to see again. First stop: secure a venue. Restaurants and bars tend to work really well as do other sociable spaces, such as coffee shops, student unions and co-working hubs.

3 Speed Dating Tips for Marketers

Be sure to make an event page on facebook and invite everyone to your event, even if they are not single! Speed dating stands out, so if they know someone single, your event information will likely be passed on. Be sure to use your own hashtag for your event branding with something catchy like idatewithspeed.

The demographics of the automotive market are shifting faster than traditional marketing can keep pace. Gender representation in American advertising still tends.

We all have innate desire to be loved; we constantly stay connection with friends and loved ones on the likes of WhatsApp, SMS, and a bunch of social networks; we even broadcast our everyday lives on the web in order to be understood. The experiment, dubbed TouchMore, is conducted in a completely sealed and pitch-dark room, equipped with night-vision cameras to record what happens in there.

In the beginning, everyone seems restless and nervous. After the experiment, one participant said: “It’s magical. We can tell if someone is friendly merely by touching. Beatrix Wong, product manager digital and external communications at Neo Derm, said that the campaign takes a soft approach to add value to the brand. The video will follow a series of thematic mini games and Facebook feeds to extend the campaign longevity.

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Marketing Group Presentation – Speed Dating Video


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